FOOH Impact Score:
Outstanding
Learn moreFOOH.com is the biggest cgi video library. If you are the creator of this Gessi ad or would like to add your work Submit your work!
This Gessi cgi video begins with a massive terracotta-colored door bearing the Gessi logo appearing at the entrance of Milan’s iconic Galleria Vittorio Emanuele. This moment cleverly highlights the brand’s focus on refined design as the ornate door slowly opens and hundreds of delicate butterflies in white, pink, and yellow burst forth, filling the historic archway and swirling into the blue Milanese sky during Design Week. As a perfect blend of distinctive storytelling and creative product integration, the computer generated imagery enhancement is designed for driving awareness and curiosity around the brand’s luxurious new launch, inviting viewers to uncover the 'Masterpiece' within.