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Gessi Butterflies Fly Out at Shopping Center

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Gessi

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effects / Animations: Reveal & Unboxing, Floating & Flying Objects, Swarm & Particles

Surroundings: Galleria Vittorio Emanuele II, City

Date posted: April 9, 2024

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This Gessi cgi video begins with a massive terracotta-colored door bearing the Gessi logo appearing at the entrance of Milan’s iconic Galleria Vittorio Emanuele. This moment cleverly highlights the brand’s focus on refined design as the ornate door slowly opens and hundreds of delicate butterflies in white, pink, and yellow burst forth, filling the historic archway and swirling into the blue Milanese sky during Design Week. As a perfect blend of distinctive storytelling and creative product integration, the computer generated imagery enhancement is designed for driving awareness and curiosity around the brand’s luxurious new launch, inviting viewers to uncover the 'Masterpiece' within.

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