Gessi Butterflies Fly Out at Shopping Center
Gessi Butterflies at Milan Shopping Centre
This CGI video features a massive terracotta-coloured door, bearing the Gessi logo, appearing at the entrance of Milan’s iconic Galleria Vittorio Emanuele. The ornate door slowly opens, releasing hundreds of delicate butterflies in white, pink, and yellow.
The butterflies burst forth, filling the historic archway and swirling into the blue Milanese sky during Design Week. This computer-generated imagery enhancement aims to drive awareness and curiosity around Gessi’s luxurious new launch, inviting viewers to uncover the 'Masterpiece' within.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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