Timberland Birds Form Tree Logo Above Milan Duomo
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Timberland fake ooh ad begins with a sweeping aerial view of Milan’s Duomo as thousands of birds gradually drift into formation above the cathedral. This moment cleverly highlights the brand’s seamless fusion with nature as the murmuration of birds creates a perfect silhouette of Timberland’s iconic tree logo, hovering in peaceful motion over the historic gothic landmark. As a perfect blend of distinctive storytelling and captivating product integration, the CGI effects enhancement is designed for showcasing branding impact through nature-driven visuals.
