American Eagle Sand Man Sits Above Building

Imagine a city landmark turning into a living runway. That’s the innovative premise of this American Eagle fake out of home ad featuring the American Eagle x Manuel Turizo fashion collaboration. The video unfolds as people on a bustling city street near an American Eagle Outfitters store look upward in awe, pointing toward the horizon where the towering Torre Latinoamericana becomes the stage for a massive sand-formed man sitting high above, shifting slightly as vibrant content flashes across nearby digital screens. Down below, in the store’s window display, male mannequins sculpted from sand appear to walk in place atop dunes of sand, modeling effortlessly for passersby. The scene then pans back to the colossal sand figure above the city, who pauses and crumbles into the breeze, leaving behind only awe. Using clear augmented reality, this American Eagle fake out of home ad transforms downtown Mexico City into an engaging product showcase.