Mitas Giant Tire Passes Over Sports Car

This Mitas Agri Tires FOOH campaign features a calm roadside scene with a smooth asphalt road, a sidewalk, and a wide grassy field. A sleek red sports car zips past as the camera tracks its motion.

Suddenly, a massive GRANTERRA tire drops from a roadside sign that reads “GRANTERRA POWER YOU CAN TRUST.” It rolls toward the car, and from a passenger-seat view, looms over the windshield before passing cleanly over the roof. The shocked driver steps out, inspects his scratch-free vehicle with relief, and glances back toward the sign.

The frame then transitions to a light blue screen carrying the same GRANTERRA message, highlighting strong performance with gentle surface contact. This dynamic augmented reality campaign transforms a routine drive into a relatable spectacle, demonstrating Mitas Agri Tires’ ability to deliver strong performance while remaining gentle on surfaces.