Mitas Giant Tire Passes Over Sports Car

In this Mitas Agri Tires FOOH campaign, a calm roadside scene with a smooth asphalt road, a sidewalk, and a wide grassy field sets the stage as the brand’s agricultural tire strength is contrasted with a sleek red sports car zipping past. The scene unfolds as the camera tracks the car’s motion until a massive GRANTERRA tire suddenly drops from a roadside sign that reads “GRANTERRA POWER YOU CAN TRUST,” rolls toward the car, shifts to a passenger-seat view as it looms over the windshield, then passes cleanly over the roof, leaving the shocked driver to step out, inspect his scratch-free vehicle with relief, and glance back toward the sign before the frame transitions to a light blue screen carrying the same GRANTERRA message, underlining strong performance with gentle surface contact. With a dynamic use of augmented reality, this Mitas Agri Tires GRANTERRA tire FOOH campaign transforms a routine drive into a relatable spectacle, highlighting Mitas Agri Tires’ ability to deliver strong performance while staying gentle on surfaces.