FOOH Impact Score:
Outstanding
Learn moreIn this Lamborghini cgi campaign, the scene opens outside the National Library of Belarus, where a massive Lamborghini-themed gumball machine stands in the open plaza. Inside the transparent globe, Lamborghini cars in vibrant colors sit encased in gleaming bubbles. Suddenly, the lever lowers, setting the machine in motion. The balls shift and roll toward the exit. As the mechanism stops, a metallic purple Lamborghini Temerario emerges. It pauses briefly at the base of the machine before speeding off, leaving a tire marks behind. With a captivating use of computer generated imagery, this Lamborghini CGI showcase transforms public urban settings into a fresh, relatable spectacle, highlighting Lamborghini’s new product awareness goals.
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