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Lamborghini Cars Inside Gumball Machine

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FOOH Impact Score

Outstanding

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2025
Silver Winner at the FOOH Awards 2025

Credits

Brand: Lamborghini

Agency: Blanc Studios

Production Company: Blanc Studios

VFX: Blanc Studios

Metadata

Brand Industry: Automotive

Country: Belarus

City: Minsk

Effects / Animations: Complex Motion, Large Objects, Simple Motion

Surroundings: National Library of Belarus, Open Spaces, Plazas

Date posted: March 4, 2025

Source: Instagram

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In this Lamborghini cgi campaign, the scene opens outside the National Library of Belarus, where a massive Lamborghini-themed gumball machine stands in the open plaza. Inside the transparent globe, Lamborghini cars in vibrant colors sit encased in gleaming bubbles. Suddenly, the lever lowers, setting the machine in motion. The balls shift and roll toward the exit. As the mechanism stops, a metallic purple Lamborghini Temerario emerges. It pauses briefly at the base of the machine before speeding off, leaving a tire marks behind. With a captivating use of computer generated imagery, this Lamborghini CGI showcase transforms public urban settings into a fresh, relatable spectacle, highlighting Lamborghini’s new product awareness goals.

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