Lamborghini Red Car Customized Digitally

This CGI campaign opens on the historic cobblestones of Schreyvogelgasse in Vienna. Glowing streaks of light form a precise rectangle, within which a red Lamborghini materialises. A hand holding the key brings the car to life with a press, igniting its headlights.

The driver then opens a MacBook bearing the Lamborghini logo and remotely customises the car. Each accessory choice makes the vehicle subtly move and respond, culminating in the selection of a bike to be mounted on the roof. After closing the computer and standing up, a final press of the key makes the headlights flare on.

The video highlights Lamborghini Originali accessories, including specialised rims, titanium exhaust systems, door lighting, pet ramps, roof boxes, bike racks, car covers, and wall boxes for home use. Through dynamic CGI effects, this campaign transforms a quiet Viennese street into a fresh, relatable spectacle, showcasing the versatility and personalisation potential of Lamborghini's accessory lineup.