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Lidl Giant Snow Globe of Sweets at CEC Palace

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Lidl

Metadata

Brand Industry: Retail & Consumer Goods

Country: Romania

City: Bucharest

Effects / Animations: Large Objects, Human Interaction, Optical Illusion & Perspective Tricks, Simple Motion

Surrounding: CEC Palace

Date posted: December 2, 2024

Source: Instagram

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In this Lidl CGI campaign, a serene view of the CEC Palace and its wide stone pavement comes into focus beneath a pale winter sky. The ad humorously reimagines a Bucharest landmark transformed through a hand placing a giant snow globe on the street, where chocolate boxes drift like snowflakes around a glowing Christmas tree in the center, celebrating holiday delights with a festive twist. A creative display that masterfully blends charm and imagination with a memorable representation of Lidl’s Christmas spirit.

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