Malu Borges Wakeboarding With Dalmatian and Bag

This CGI campaign for Emilio Pucci features Malu Borges wakeboarding across a glittering blue sea. She wears a pink one-piece bikini and showcases a trunk-style Emilio Pucci handbag, with a poised Dalmatian balanced beside her. The iconic Faraglioni rise in the distance.

Malu continues wakeboarding in a smooth, confident line, the dog steady at her side, and the structured bag in hand. The camera glides past the wooden platform at the stern of the boat, where the rope is secured and the bold “WHY CGI” branding is clearly visible. This frames the moment as a spirited styling showcase for the Emilio Pucci bag during the wakeboarding ride.

Through distinctive CGI effects, this Emilio Pucci handbag campaign transforms a relaxed coastal getaway into a fresh, relatable spectacle, highlighting the brand's aim to connect high-fashion accessories with energetic, real-life style moments.