Lust Man Transforms into Frog

This CGI advertisement opens with Kiddolce holding a Nike Air Max, which glows an eerie green. He then leans against a city wall, wearing matching black and green sneakers. Suddenly, he jumps and splits into a frog with black patches and a separate human self, both moving through the same space.

The ad showcases Lust’s Air Liquid Max, available from March 26th, by reimagining urban motion as liquid energy. The human and frog forms are seen perched on rooftops, running through streets, sitting on stairs and trucks, and crossing bridges that drip with black, slime-like steps. This surreal duality highlights the shoe's ability to turn every stride into fluid comfort.