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Lust Man Transforms into Frog

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Lust

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Character Animation, Human Interaction, Fluid & Splash

Surrounding: City

Date posted: March 25, 2026

Source: Instagram

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In this Lust vfx advertising, the scene opens on Kiddolce holding a Nike Air Max that glows an eerie green before he leans against a city wall in matching black and green sneakers, then suddenly jumps and splits into a frog with black patches and a separate human self moving through the same space in a [captivating] [CGI]. The ad dramatically reimagines urban motion as liquid energy, using the surreal duality of Kiddolce’s human and frog forms—perched on rooftops, running through streets, sitting on stairs and trucks, and crossing bridges dripping with black, slime-like steps—to showcase Lust’s Air Liquid Max as a shoe that turns every stride into fluid comfort available from March 26th. A [dynamic] vfx advertising that masterfully blends atmosphere and creativity with a fluid-inspired twist on motion and brand identity for Air Liquid Max.

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