Roche Bobois Outdoor Set Painted on Building

This innovative Roche Bobois fake out-of-home (FOOH) advertisement transforms a city facade into an open-air gallery for contemporary outdoor living. The video begins with a coordinated outdoor setup by the beach, featuring a sage green table, sunrise orange and yellow sofas, and striped yellow, blue, and white carpets, all set under a clear blue sky against a tree-covered hill.

As the camera zooms out, the "Roche Bobois Paris" label becomes visible above the tranquil scene. Further withdrawal reveals that this entire coastal landscape is a large-scale painting on a building facade, where two painters are at work on scaffolding. The shot widens to show the Duomo di Milano in the background, followed by an overlaid title reading "MILAN, ITALY."

The video concludes with an orange and yellow background announcing "MILAN DESIGN WEEK, APRIL 20-26, ROCHE BOBOIS VIA FELICE CAVALLOTTI, 14, 20122 MILANO," highlighting the brand’s outdoor collection showcase. This captivating computer-generated imagery transforms an ordinary Milan streetscape into an engaging product display.