IKEA Giant Lamp Switch Turns Off Entire City
IKEA FADO Lamp: City to Bedroom Glow
This CGI video for IKEA features an aerial view gliding over a calm night-time city skyline. A bright full moon gradually morphs into the FADO lamp, which then appears to hang above the urban landscape.
The advertisement reimagines the moon as a gentle home light source, with the FADO lamp's soft glow and a subtle CGI effect linking the serenity of the night sky to restful sleep in your bedroom.
This distinctive CGI video masterfully blends atmosphere and storytelling with a product-centred narrative, connecting the lamp to World Sleep Day and the comfort of bringing moon-like calm into your room.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Bronze Winner at the FOOH Awards 2026
Credits
Brand:
Magnum Ice Cream Comes Out from Screen
Presur Red Button Reveals Hidden Ballpit in Grass
Sinalco Truck Carries Massive Fridge
Honor Smartphone Drop Test at Eiffel Tower Paris
Krispy Kreme Airship Drops Donut Parachutes
Synergy Studio
EDEKA Heart Turns Into Caramel Cream Jar
Maybelline Jars Flow Through Clear Tubes at DM
DEPARTD
PORR Container Changes Size on Landing
Lenovo Football Ball Kicked from Street to Stadium
Birra Moretti Bottled Beer Emerges From Castle
Dimensional X Studios
Samsung Street Folds as Giant Phone Folds
Turkish Airlines Popcorn Emerges From Screen
Forgotten Creative Technology Studio