IKEA Giant Lamp Switch Turns Off Entire City
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FOOH Impact Score
Improvable
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A
B
C-Tier
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Learn moreCredits
Brand: IKEA
Agency: The Newtons Laboratory
VFX: Forgotten Creative Technology Studio
Creative Director: Giannis Sorotos
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In this IKEA cgi video, an aerial view glides over a calm night-time city skyline beneath a bright full moon that gradually morphs into the FADO lamp hanging above the urban landscape. The ad dramatically reimagines the moon itself as a gentle home light source, with the FADO lamp’s soft glow and a subtle CGI effect linking the serenity of the night sky to restful sleep in your bedroom. A distinctive cgi video that masterfully blends atmosphere and storytelling with a product-centered narrative that connects the lamp to World Sleep Day and the comfort of bringing moonlike calm into your room.
