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IKEA Giant Lamp Switch Turns Off Entire City

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Credits

Brand: IKEA

Agency: The Newtons Laboratory

VFX: Forgotten Creative Technology Studio

Creative Director: Giannis Sorotos

Metadata

Brand Industry: Home & Garden

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Human Interaction, Optical Illusion & Perspective Tricks

Surroundings: City, Moon, Skyline

Date posted: March 14, 2026

Source: Instagram

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In this IKEA cgi video, an aerial view glides over a calm night-time city skyline beneath a bright full moon that gradually morphs into the FADO lamp hanging above the urban landscape. The ad dramatically reimagines the moon itself as a gentle home light source, with the FADO lamp’s soft glow and a subtle CGI effect linking the serenity of the night sky to restful sleep in your bedroom. A distinctive cgi video that masterfully blends atmosphere and storytelling with a product-centered narrative that connects the lamp to World Sleep Day and the comfort of bringing moonlike calm into your room.

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