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Trade Republic Giant "Mirror Card" in Paris

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FOOH Impact Score

Impressive

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Credits

Brand: Trade Republic

Metadata

Brand Industry: Services

Country: France

City: Paris

Effects / Animations: Optical Illusion & Perspective Tricks, Large Objects

Surroundings: Skyline, Eiffel Tower

Date posted: January 9, 2025

Source: Instagram

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Imagine the Paris skyline becoming a canvas for financial innovation. That’s the engaging premise of this Trade Republic fake out of home ad featuring the new Mirror Card. The video unfolds as the scene opens with a sweeping aerial shot over Paris, revealing classic urban architecture and a large circular roundabout teeming with circulating traffic. Superimposed on this landscape is a massive Trade Republic bank card, towering over the city with vertical branding and a clearly visible EMV chip, seamlessly angled to integrate with the urban setting. As the camera glides forward, the card becomes a transparent frame revealing a closer, more intimate view of the Eiffel Tower, subtly highlighting both modern progress and iconic heritage. Using distinctive CGI effects, this Trade Republic fake out of home ad transforms the cityscape into an innovative product showcase.

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