Adidas Elevator Button Turns Sideways

This faux out-of-home (FOOH) CGI advertisement for Adidas Terrex features Sara Aristizábal. The video opens with her entering an elevator, dressed in black Adidas gymwear and an olive green Adidas Terrex puffer jacket, carrying a compact belt bag. She presses the blue-lit elevator button for floor 1, which then rotates horizontally and opens like a portal.

The viewer is transitioned through the button hole to find Sara outside in the city. She poses beside a fountain, and close-up shots highlight the Terrex logo on her jacket, sports bra, leggings, and belt bag, as well as her RAIN.RDY shoes. The video continues with dynamic urban scenes, including kicking beside a lamppost, leaning against a streetlight, crossing the street, and taking selfies.

The CGI effects enhance the promotion of Adidas Terrex’s all-terrain apparel collection within an urban environment, showcasing the versatility of the Terrex range.