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Walk in Paris Giant Banner Unroll at Parc des Princes

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FOOH Impact Score

Outstanding

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Credits

Brands: Walk in Paris, Ici c’est Paris, Paris Saint-Germain

Creative Director: Gary Neveu, Juliette Castay

Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Human Interaction, Optical Illusion & Perspective Tricks, Banner, Cloth

Surrounding: Parc Des Princes

Date posted: February 15, 2026

Source: Instagram

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This WALK IN PARIS cgi ad begins with Enfant Précoce facing the camera in a Paris Saint-Germain ascot cap, red PSG jacket, blue wide-leg jeans, and brown shoes. This moment cleverly highlights the collaboration’s bold connection between football and streetwear identity as the scene cuts to Parc des Princes, where Enfant stands on the field before three soccer balls, then calmly strikes each one to hit a separate buckle, triggering a giant blue, white, and red banner to unroll across the stadium while he adjusts his collar, poses, and ends centered on the pitch with the fully extended banner behind him reading “WALK IN Paris Saint-Germain, They talk, we walk.” As a perfect blend of creative storytelling and distinctive product integration, the computer generated imagery enhancement is designed for showcasing the Walk in Paris x Paris Saint-Germain collaboration as a strong style statement.

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