Galeries Lafayette Clown Head Emerges at Escalator
Galeries Lafayette Clown Head Escalator
This fake out-of-home (FOOH) CGI advertisement for Galeries Lafayette features a Halloween-themed promotion. The video opens with CCTV footage showing two women on an escalator, approaching a giant clown head with an open mouth that appears to be an entrance.
The scene then transitions to reality, revealing no physical installation. As the women step off the escalator, the clown's head eerily rises from the floor, startling them. They then step into the clown's mouth, which closes behind them as the clown winks and its red nose blinks.
This CGI enhancement provides an immersive seasonal campaign experience, blending clear storytelling with computer-generated graphics and product integration.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
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