Galeries Lafayette Clown Head Emerges at Escalator

This Galeries Lafayette fake ooh ad begins with a surprising CCTV footage capturing two women riding an escalator, unaware of the unexpected sight awaiting them. This moment cleverly highlights the Halloween-themed promotion as the women approach the top, where a giant clown head with its mouth wide open appears to be an entrance. The scene then transitions to reality, revealing no visible installation, but as they step off the escalator, the clown’s head eerily rises from the floor, startling them. With curiosity and a hint of hesitation, they step into the clown's mouth, which then closes behind them while the clown winks and its red nose blinks. As a perfect blend of Clear storytelling and computer generated graphics product integration, the CGI enhancement is designed for an immersive seasonal campaign experience.