Real Sociedad Bus Carries Giant Cutout and Mic

This FOOH campaign for Real Sociedad de Fútbol begins with a calm view of Plaza de Euskadi in the Gros quarter of San Sebastián. Buses glide along the street under a clear blue sky, with the camera lingering on a circular blue-and-white Real Sociedad street sign reading “Reala Zuzenean Comedy.”

A green bus, covered in promotional graphics, then rolls into frame. It carries a giant metallic stand-up microphone installation mounted on its roof and side, with the cable trailing behind. A colossal 2D cutout of Ernesto Sevilla in dark sunglasses towers above the buildings, looking down over the moving scene to announce the Reala Zuzenean Comedy event.

This CGI enhancement promotes Real Sociedad’s Reala Zuzenean Comedy show with Ernesto Sevilla, driving excitement around the club’s broader entertainment experience through distinctive storytelling and dynamic product integration.