Rocket League Sports Cars Chasing Ball on Street

Rocket League Cars Invade Lyon

This dynamic FOOH campaign reimagines Lyon's iconic skyline as a Rocket League arena. The video opens with a sweeping aerial view of Cathédrale Saint-Jean-Baptiste, before a massive metallic ball rolls through Place des Jacobins.

The video game's signature blue and yellow cars race through the city's historic streets, following a holographic trail under engaging CGI effects. This campaign masterfully blends excitement and creativity, presenting an authentic twist on competitive gaming within a French cultural setting.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Silver Winner at the FOOH Awards 2025

Credits

Artist:VFXaddART
Agency:Blast TV
VFX:VFXaddART studio

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:France
City:Lyon
Date posted:February 7, 2025
Source:Instagram