Costa Coffee Giant Coffees Burst Out of Billboard

This CGI campaign for Costa Coffee features a digital billboard in an urban setting. The billboard displays Arabic text, translating to “Level Up Your Caffeine, Which Team Are You?”, alongside two coffee drinks. On the left, the Iced Whipped Latte, labelled “Team Creamy,” shows layered milk and whipped coffee foam. On the right, the cold brew-style “Team Intense” drink highlights Costa Coffee’s slow-roasted blend and a stamp indicating 100% Arabica beans.

As the camera zooms out, creamy coffee foam spreads from the upper left of the billboard, and ice covers the opposite side from the lower right. Both giant drinks then break through the digital surface and land in front of the camera. The latte’s foam flows across the ground, and the intense brew’s ice scatters over the pavement.

The camera pulls back to reveal the oversized cups towering in front of the billboard, inviting viewers to choose their side in the “Which Team Are You?” beverage campaign. This CGI enhancement aims to boost engagement for Costa Coffee’s Team Creamy versus Team Intense promotion.