Ricacao Sachet Pouch Jumps Out of Billboard

Ricacao Sachet Pouch Billboard Takeover

This Nestlé fake out-of-home advertisement transforms a standard city billboard. Giant Ricacao packages and a gush of milk dramatically spill over into an oversized red mug, reimagining an ordinary street corner.

A sugar-free Ricacao box breaks out of the screen and lands onto the road, timed perfectly with a branded delivery truck's arrival. This display blends creativity with a memorable twist on hot chocolate favourites.

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Credits

Brand:Ricacao
Artist:God

Metadata

Work Type: FOOH
Country:Ecuador
Date posted:November 9, 2024
Source:Instagram