Ricacao Sachet Pouch Jumps Out of Billboard
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FOOH Impact Score
Improvable
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A
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C-Tier
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In this Nestlé fake out of home ad, a standard city billboard transforms as giant Ricacao packages and a gush of milk dramatically spill over into an oversized red mug. The ad humorously reimagines an ordinary street corner with a sugar-free Ricacao box breaking out of the screen and landing onto the road, timed perfectly with a branded delivery truck's arrival. An effective display that masterfully blends creativity with a memorable twist on hot chocolate favorites.
