Living Proof Giant Hair Mist Bottles Rise Up Building

This Living Proof FOOH campaign features the Perfect Hair Day Style Refresh Mist. The video opens on a modern building, labelled "LIVING PROOF TIME BANK", with two giant Perfect Hair Day Style Refresh Mist bottles mounted on its glass facade. These are attached to an elevator-like rig beneath a digital clock tracking "TIME SPENT ON WASH DAYS".

Starting at 5 days, 12 hours, 47 minutes, and 00 seconds, the timer climbs as the oversized bottles slowly rise. The display ticks past six days, then cuts to a detailed view of the towering products continuing their ascent. Upon reaching the top, both bottles release a powerful spray of mist, freezing the timer at 8 days, 0 hours, 0 minutes, and 0 seconds. The mist splashes onto the lens, blurring the scene.

On-screen text then appears: "Wash day costs time. This product pays it back," highlighting how the Style Refresh Mist extends the time between wash days. This engaging VFX campaign transforms the urban Time Bank facade into a dynamic product showcase.