FOOH Ad Adidas Footwear Mural on Flyover

Adidas Footwear Mural on Flyover

Adizero Flyover Mural fake out of home ad of Adidas

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FOOH Impact Score:

Outstanding

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Learnings

Augment the world with wonder - make the impossible feel probable
Weave product into the creative - even a simple reference can be enough to share your message

Credits

Brand: Adidas

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effect / Animation: Projection & Hologram

Surroundings: Buildings, Roads, Traffic, Cars, Highways

Date posted: September 25, 2024

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This Adidas FOOH campaign begins with an aerial view of the city, showcasing a large mural of the Adizero sneakers laid out on the road of a flyover. This moment cleverly highlights the connection between the shoe's speed and the city's fast-paced streets as the camera zooms in, revealing the sleek design that seamlessly integrates with the movement of vehicles. As a perfect blend of Captivating storytelling and Effective product integration, the CGI effects enhancement is designed for showcasing the speed and performance of the Adizero sneakers.