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Adidas Footwear Mural on Flyover

FOOH Impact Score:

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Outstanding

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Credits

Brand: Adidas

Agency / Production / VFX: Unknown

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This Adidas FOOH campaign begins with an aerial view of the city, showcasing a large mural of the Adizero sneakers laid out on the road of a flyover. This moment cleverly highlights the connection between the shoe's speed and the city's fast-paced streets as the camera zooms in, revealing the sleek design that seamlessly integrates with the movement of vehicles. As a perfect blend of Captivating storytelling and Effective product integration, the CGI effects enhancement is designed for showcasing the speed and performance of the Adizero sneakers.

Metadata

Brand Industry: Sports & Recreation

Country: Unknown

City: Unknown

Effect / Animation: Projection

Surroundings: Building, Road, Traffic, Car, Highway, Aerial

Posted on September 25, 2024

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