New Yorker Sale Stone Marker Landing in NYC

This New Yorker FOOH campaign begins with pedestrians crossing a bustling New York street as they notice a strange object falling from the sky. This moment cleverly highlights the excitement of the Black Week Sale as curiosity builds, leading to a dramatic impact when the object, a giant stone marker, crashes onto the street. The marker, bearing the engraved ‘NEW YORKER’ logo and ‘BLACK WEEK SALE,’ shatters, revealing a new inscription: ‘UP TO 70% OFF,’ signaling massive discounts. As a perfect blend of Memorable storytelling and Dynamic product integration, the CGI effects enhancement is designed for capturing attention and driving shoppers to seize the unbeatable deals during Black Week.