New Yorker Sale Stone Marker Landing in NYC

This FOOH campaign for New Yorker's Black Week Sale features a giant stone marker falling from the sky onto a bustling New York street. Pedestrians notice the strange object, building curiosity before its dramatic impact.

The marker, engraved with 'NEW YORKER' and 'BLACK WEEK SALE,' shatters upon impact, revealing a new inscription: 'UP TO 70% OFF.' This CGI effects enhancement aims to capture attention and highlight the massive discounts available during Black Week.