Bershka Fallen Sneaker Hit by Bus
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FOOH Impact Score
Outstanding
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In this Bershka vfx advertising, a colossal blue and white sneaker rolls down the bustling streets of Barcelona alongside regular traffic. The scene unfolds as the digitally integrated footwear navigates the urban landscape, creating a stark size contrast against the city’s architectural landmarks and turning an everyday item into a moving spectacle. With a clear use of augmented reality, this Bershka sneaker ad vfx advertising transforms familiar city streets into a fresh, relatable spectacle, highlighting Bershka’s goal to reimagine fashion through immersive urban storytelling.
