Bershka Fallen Sneaker Hit by Bus
Bershka Fallen Sneaker CGI Ad
This CGI advertising video for Bershka features a colossal blue and white sneaker. The digitally integrated footwear rolls down the bustling streets of Barcelona alongside regular traffic.
The scene unfolds as the sneaker navigates the urban landscape, creating a stark size contrast against the city’s architectural landmarks. This augmented reality advertisement transforms familiar city streets into a fresh, relatable spectacle, highlighting Bershka’s goal to reimagine fashion through immersive urban storytelling.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Ian Padgham
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