JBL Floating Swans and 3D Clouds

Swans Float Under Paris Bridge

This faux out-of-home advertisement for JBL begins on the Passerelle Simone de Beauvoir in Paris. A man, engrossed in his phone, walks across the bridge, oblivious to the surreal scene unfolding around him.

As he walks, 3D clouds materialise above, large pink swan inflatables float beneath the bridge, and bold metallic text reading 'JBL LAND' slides past. The CGI effects enhance the scene, designed for immersive brand engagement, highlighting JBL's ability to bring sound to life.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:JBL

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:May 3, 2024
Source:Instagram