FOOH Impact Score:
Outstanding
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Imagine the Statue of Liberty glimmering in pink crystals instead of copper. That’s the creative premise of this Swarovski vfx advertising featuring the Ariana Grande x Swarovski Collection. The video unfolds as the scene opens with a top view of the Statue of Liberty entirely made of pink Swarovski crystals, where an Ariana Grande x Swarovski Bangle gracefully hangs and floats toward a cityscape also crafted from pink crystals. Next, the bangle rests on a bright yellow taxi cruising through crystal-lined streets between skyscrapers, eventually stopping in front of a crystal building adorned with an Ariana Grande x Swarovski Necklace. The story continues as a pair of Ariana Grande x Swarovski Drop Earrings take flight through London’s pink-hued Tower Bridge, gliding past Big Ben and the London Eye with heart-shaped Swarovski cabins. The earrings journey into a nearby building and reappear above the Eiffel Tower shaped in pink crystals, where one touches down, linking to blooming flowers before both settle on the tower’s first level. Using engaging VFX, this Swarovski vfx advertising transforms iconic landmarks into a distinctive product showcase.