Swarovski Jewelries Fly Across Pink Crystal Cities

Staff Pick

Bangle Floats Through NYC, Earrings Fly Through London

This CGI advertising video for the Ariana Grande x Swarovski Collection opens with a top view of the Statue of Liberty, reimagined in pink Swarovski crystals. An Ariana Grande x Swarovski Bangle gracefully hangs and floats from the statue towards a cityscape, also crafted from pink crystals. The bangle then rests on a bright yellow taxi, cruising through crystal-lined streets between skyscrapers, before stopping in front of a crystal building adorned with an Ariana Grande x Swarovski Necklace.

The narrative continues as a pair of Ariana Grande x Swarovski Drop Earrings take flight through London’s pink-hued Tower Bridge, gliding past Big Ben and the London Eye, which features heart-shaped Swarovski cabins. The earrings journey into a nearby building and reappear above the Eiffel Tower, also shaped in pink crystals. One earring touches down, linking to blooming flowers, before both settle on the tower’s first level. This VFX advertising transforms iconic landmarks into a distinctive product showcase for Swarovski.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more