FOOH Impact Score:
Solid
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Imagine a steakhouse roof turning into a flowing stream of cheese. That’s the captivating premise of this El Huizache fake ooh ad featuring their Queso Chiltepin. The video unfolds as the scene opens outside the Taste Boutique de Carnes restaurant, where parked cars set a normal tone—until thick melted cheese infused with chili peppers begins seeping from the rooftop, gradually spreading until the entire roof is covered and the cheese starts dripping down the restaurant’s front. As this creamy cascade continues, a young girl is seen running away while keeping her eyes on the cheesy spectacle. Using innovative computer generated graphics, this El Huizache fake ooh ad transforms an everyday restaurant into an engaging product showcase.