Clinique Giant Jar Opens on Monument Pedestal

This Clinique FOOH campaign features a giant jar of Clinique Moisture Surge positioned on the pedestal of the Monument à la République in Place de la République, Paris. The video shows the camera gliding around the monument, revealing the oversized jar from multiple angles.

The jar's middle section then slides open like elevator doors, exposing an intricate internal mechanism. Viewers are drawn into a laboratory-like interior filled with glass bottles, transparent tubes, and clear liquid being poured into a funnel. This liquid travels through the tubes before erupting as a rush of water that surges outward from within the jar and dramatically overflows onto the monument pedestal.

This CGI enhancement visually represents the hydrating power and dermatologist-tested formula of Clinique’s Moisture Surge 100H Hydrator, powered by aloe bioferment, hyaluronic acid, and vitamins C and E. The campaign promotes the Moisture Surge 100H Hydrator and reinforces Clinique’s scientific, hydration-first skincare message.