FOOH Impact Score:
Outstanding
Learn moreImagine Santa’s sleigh pulling into an underground subway station instead of flying through the night sky. That’s the Captivating premise of this Victoria’s Secret cgi video featuring a luxurious sleigh designed to look like a train. The video unfolds as it arrives on the rails, and as it halts, each sleigh is revealed to be packed with gift boxes and paper bags adorned in white and pink stripes of the Victoria's Secret visual identity. This ad playfully insinuates that Santa's sleigh has some serious competition this year, promoting Victoria's Secret as a perfect gift option for the holidays. Using CGI effects, this Victoria’s Secret cgi video transforms the subway setting into an Impactful product showcase.
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