Adidas Soccer Ball Burst Out of Digital Screen
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FOOH Impact Score
Solid
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B-Tier
C
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In this Euro 2024 CGI campaign, a giant tournament match ball shatters digital screens and thunders through Singapore’s cityscape, passing landmarks like Jalan Besar Stadium and the lush heart of Jewel Changi Airport. The ad humorously reimagines Singapore’s bustling urban environment with a dynamic ball that escapes the digital world to celebrate the excitement of European football. A clear execution that masterfully blends fun and creativity with a memorable twist on global sports marketing.
