Salomon Giant Shoe Glides Through City

This Salomon VFX advertising features a giant black Salomon shoe gliding through the streets of Tokyo. The video opens on a calm street with parked cars, where the oversized sneaker silently moves along the asphalt. The scene then shifts to the Omotesando intersection, with the iconic Aoki building visible, as the shoe passes through the crossing. Digital billboards in the background announce the grand opening of the Salomon Store Minami Aoyama on April 17, 2026.

The perspective then reveals the Prada Aoyama flagship store, with the giant shoe moving in front of its glass facade before turning the corner. The final sequence shows a tall black banner on a building, displaying "SALOMON MINAMI AOYAMA 2026.4.17." The shoe enters the frame, pauses in front of the banner, and then seamlessly disappears into its surface. This symbolises a passage from the urban streetscape into the new store, connecting nature with the city.

Using innovative augmented reality, this Salomon VFX advertisement transforms the familiar streets of Minami Aoyama into an engaging product showcase.