Cakenis Handbag Surfaces from Lake

This Cakenis FOOH campaign features the Muse Petite handbag. The video depicts a monumental, transparent version of the luxury handbag rising from beneath the surface of a lake in Kuala Lumpur.

As it emerges, the handbag perfectly frames the Petronas Twin Towers within its clear body. Positioned beside a fountain that creates rainbows in the sunlight, its elegant arching handle extends towards the blue sky.

Utilising CGI effects, this campaign transforms a scenic Malaysian landmark into an innovative product showcase for Cakenis.