FOOH Impact Score:
Solid
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Imagine a serene lake in Kuala Lumpur transforming into a fashion stage. That’s the memorable premise of this Cakenis FOOH campaign featuring the Muse Petite handbag. The video unfolds as a monumental transparent version of the luxury handbag rises from beneath the lake's surface, perfectly framing the Petronas Twin Towers within its clear body. Set beside a fountain that casts rainbows in the sunlight, the handbag’s elegant arching handle stretches toward the vivid blue sky, merging structural artistry with urban sophistication. Using engaging CGI effects, this Cakenis FOOH campaign transforms a scenic Malaysian landmark into an innovative product showcase.