Lane Crawford Giant Red Handbag on Star Ferry
Bag Sways With Your Finger
This faux OOH ad for Lane Crawford opens with a Star Ferry crossing Hong Kong’s harbour, set against the city skyline. An oversized red handbag rests on the ferry’s roof, gently swaying.
Viewers are prompted to "FOLLOW THE CIRCLE WITH YOUR FINGER" as a broken circle moves across the screen. The handbag sways in sync with this guide. After the prompt vanishes, the bag continues its subtle motion as the camera holds on the waterfront.
The ad introduces Lane Crawford’s upcoming Kurt Geiger pop-up, inviting audiences to a colourful experience launching in Hong Kong. CGI transforms the harbour crossing into a fresh spectacle, building anticipation for the campaign.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Zivera Handbags Float Across Sea
DKNY Inflatable Letters Float on the Hudson River
Victoria Beckham Black Bag On River Cruise in Paris
Pull&Bear Silver Bag Floats on River in NYC
Staff PickShopbop Shopping Bag Cruising on River
zimo media
MAISON de SABRÉ Fruit Charms Inflating in Sydney
Ralph Lauren Polo Bear Drives Boat on Seine River
Shopbop Speedboat Dragging Shopping Bag
AMIRI Sneaker Boat at Echo Park
Renner Giant Letters Take Over Brazil
Bimba y Lola Giant Handbag in Shanghai
Pandora Piled Heart Charms on Boat