FOOH Impact Score:
Solid
Learn moreThis Hofer mixed reality ad begins with a reporter delivering a live update inside a Hofer supermarket when an oversized BACKBOX krapfen rolls into view on a trolley carried by a supermarket employee. This moment cleverly highlights the appeal of the Hofer Krapfen pastry as the giant treat captures attention, creating a surreal twist in the scene. As a perfect blend of Memorable storytelling and Clear product integration, the computer generated graphics enhancement is designed for promoting the award-winning pastry and inviting customers to try it in Hofer stores.
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