BHV Sponge Textured Mall Expands With Water

In this BHV Marais fake out of home ad, the iconic corner of the department store is partially transformed with a sponge-like texture, catching the eye as a large bucket above pours water onto it. The ad humorously reimagines the building itself as a giant cleaning tool, expanding with the flow of water and then releasing soap bubbles before shrinking back to normal, representing a complete cleaning cycle. A memorable piece that masterfully blends humor and creativity with a clever showcase of seasonal cleaning essentials available at BHV Marais.