FOOH Impact Score:
Solid
Learn moreCredits
Brand: BHV
Agency: The Sun Project
Production Company: The Sun Project
VFX: The Sun Project
Sound: The Sun Project
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In this BHV Marais fake ooh ad, the iconic department store’s corner rises into view as its upper facade transforms into a sponge-like texture. The ad humorously reimagines the building as a cleaning tool, with a large bucket above pouring water over it, triggering the sponge to expand before it starts bubbling with foam and gradually compresses. A dynamic spot that masterfully blends humor and creativity with a memorable twist on seasonal cleaning essentials.