Public voting is now open for the FOOH Awards! Have your say on the final winners.
Vote Now

Save to Collection

BHV Sponge Textured Mall Expands With Water

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

Learn more

Credits

Brand: BHV

Agency: The Sun Project

Production Company: The Sun Project

VFX: The Sun Project

Sound: The Sun Project

Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Paris

Effects / Animations: Building Transformation, Fluid & Splash, Floating & Flying Objects, Morphing & Transformation, Large Objects, Simple Motion

Surroundings: Le BHV Marais, Streets

Date posted: March 30, 2024

FOOH.com is the biggest fake ooh ad library. If you are the creator of this BHV Marais ad or would like to add your work Submit your work!

In this BHV Marais fake ooh ad, the iconic department store’s corner rises into view as its upper facade transforms into a sponge-like texture. The ad humorously reimagines the building as a cleaning tool, with a large bucket above pouring water over it, triggering the sponge to expand before it starts bubbling with foam and gradually compresses. A dynamic spot that masterfully blends humor and creativity with a memorable twist on seasonal cleaning essentials.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads