BHV Sponge Textured Mall Expands With Water
Bucket Pours Water on BHV Marais
This fake out-of-home advertisement for BHV Marais features the iconic corner of the department store. The building is partially transformed with a sponge-like texture, drawing attention as a large bucket above pours water onto it.
The ad humorously reimagines the building as a giant cleaning tool, expanding with the flow of water. It then releases soap bubbles before shrinking back to its normal size, representing a complete cleaning cycle. This piece masterfully blends humour and creativity.
The advertisement cleverly showcases seasonal cleaning essentials available at BHV Marais.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:The Sun Project
Agency:The Sun Project
Production:The Sun Project
VFX:The Sun Project
Sound:The Sun Project
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