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HEMA Paper Flowers Bloom on Riverside

FOOH Impact Score:

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Solid

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Credits

Brand: HEMA

Agency: VAZE.TV

Production Company: VAZE.TV

VFX: VAZE.TV

Sound: VAZE.TV

Metadata

Brand Industry: Retail & Consumer Goods

Country: Belgium

City: Ghent

Effects / Animations: Large Objects, Complex Motion, Simple Motion, Growth

Surroundings: Leie River, Bridges, Rivers, Buildings, Streets

Date posted: March 23, 2024

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This HEMA vfx advertising begins with a picturesque view of the Leie River from a bridge, where oversized pink and yellow paper flowers line the riverside and a large HEMA billboard is prominently displayed on a nearby building. This moment cleverly highlights the brand’s celebration of seasonal joy as the camera pans across the tranquil water to reveal one of the flowers gently blooming and swaying like a post in the breeze, inviting viewers to embrace the feeling of springtime. As a perfect blend of distinctive storytelling and insightful product integration, the CGI effects enhancement is designed for promoting HEMA’s vibrant seasonal collection.

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