Galeries Lafayette Illuminated Dome UFO
Balloon Inflates Atop Paris Landmark
This FOOH campaign for Galeries Lafayette features the iconic dome of the department store. The dome illuminates with dazzling colours as a vibrant balloon, inscribed with “Le 130e Noël”, slowly inflates on its very top.
The advertisement uses computer-generated graphics to humorously reimagine the historic landmark, transforming the dome into a UFO-like object. This object gracefully floats above the building, highlighting the urgency of holiday shopping.
The creative campaign blends imagination with a compelling reminder to secure express Christmas deliveries from Galeries Lafayette, akin to Santa’s sleigh.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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