Disney Studios Mufasa Cloud at Hollywood Sign

This Disney Studios FOOH campaign begins with two men setting up for a photo near Mount Lee, only to be mesmerized by a sudden transformation in the sky above the iconic Hollywood sign. This moment cleverly highlights the immersive power of The Lion King as cumulus clouds drift together, forming the intense face of Mufasa, who appears to roar across the mountaintop, his ethereal presence extending toward the tower at its peak. As a perfect blend of Distinctive storytelling and Captivating product integration, the CGI effects enhancement is designed for building excitement ahead of the film’s exclusive theatrical release on December 20, 2024.