FOOH Ad Disney Studios Mufasa Cloud at Hollywood Sign

Disney Studios Mufasa Cloud at Hollywood Sign

Mufasa Cloud Formation in Hollywood in fake-out-of-home ad of Disney Studios

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FOOH Impact Score:

Impressive

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Credits

Brands: Disney Studios, Disney, Lion King

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Media & Entertainment

Country: United States of America

City: Los Angeles

Effects / Animations: Morphing & Transformation, Fire & Smoke

Surroundings: Mount Lee, Hollywood Sign, Mountains, Towers

Date posted: December 12, 2024

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This Disney Studios FOOH campaign begins with two men setting up for a photo near Mount Lee, only to be mesmerized by a sudden transformation in the sky above the iconic Hollywood sign. This moment cleverly highlights the immersive power of The Lion King as cumulus clouds drift together, forming the intense face of Mufasa, who appears to roar across the mountaintop, his ethereal presence extending toward the tower at its peak. As a perfect blend of Distinctive storytelling and Captivating product integration, the CGI effects enhancement is designed for building excitement ahead of the film’s exclusive theatrical release on December 20, 2024.