Disney Studios Mufasa Cloud at Hollywood Sign
Mufasa Cloud Over Hollywood Sign
This FOOH campaign for Disney Studios begins near Mount Lee, where two men setting up for a photo are mesmerised by a sudden transformation in the sky above the iconic Hollywood sign. Cumulus clouds drift together, forming the intense face of Mufasa, who appears to roar across the mountaintop, his ethereal presence extending toward the tower at its peak.
This CGI effects enhancement cleverly highlights the immersive power of The Lion King. It is designed to build excitement ahead of the film’s exclusive theatrical release on 20 December 2024.
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