20th Century Studios Fire Trail Across Paris

This CGI campaign for 20th Century Studios features a glowing trail of fire snaking along the Seine River in Paris. It dramatically ignites the night as it passes beneath the Pont Alexandre III, highlighting a monumental 'A' from Avatar mounted above the bridge.

Iconic Parisian landmarks, including the Louvre Pyramid and the Eiffel Tower, are depicted ablaze with dazzling computer-generated graphics. The city is transformed into a canvas for an elemental spectacle, culminating in a larger-than-life reveal of 'Avatar: Fire and Ashes'.