20th Century Studios Fire Trail Across Paris

In this 20th Century Studios CGI campaign, a glowing trail of fire snakes dramatically along the Seine River in Paris, igniting the night as it passes beneath the Pont Alexandre III and highlights a monumental 'A' from Avatar mounted above the bridge. The ad dramatically reimagines iconic Parisian landmarks—like the Louvre Pyramid and the Eiffel Tower—lit ablaze with dazzling computer generated graphics that transform the city into a canvas for elemental spectacle. A memorable narrative that masterfully blends wonder and immersion with a larger-than-life reveal of 'Avatar: Fire and Ashes' through captivating urban storytelling.