Disney Studios Mufasa Cloud Takes Italy

In this Disney Studios CGI campaign, a dramatic transformation unfolds above Italy’s charming Naviglio Grande, where ominous clouds slowly converge over the canal to form the powerful, commanding face of Mufasa from The Lion King. The scene unfolds as Mufasa’s mouth opens in the sky, appearing to roar above the historic buildings, turning the tranquil cityscape into a larger-than-life moment that ties beautifully into the movie’s themes of legacy and strength. With a Memorable use of computer generated imagery, this Disney Studios campaign transforms a peaceful European setting into a striking mythical encounter, highlighting Disney Studios’ push to build anticipation for The Lion King’s theatrical release on December 20, 2024.