FOOH Impact Score:
Impressive
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This Disney Studio cgi campaign begins with a aerial view of the Monument to Alfonso XII in Madrid, Spain, where the clouds above gradually shift and gather to form the majestic face of Mufasa from The Lion King. This moment cleverly highlights the grandeur and cultural resonance of the cinematic experience as Mufasa’s mouth slowly opens in a lifelike roar, echoing across the city skyline, inviting audiences to relive the magic in theaters. As a perfect blend of Memorable storytelling and Creative product integration, the CGI effects enhancement is designed for boosting anticipation around the film’s theatrical release.