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Solid
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In this IKEA FOOH campaign, a beautiful aerial sweep over Cagayan de Oro introduces the expansion of IKEA’s home delivery service as the city skyline, green mountains, and active streets come into view. The scene unfolds as the camera transitions to the coastline, revealing a massive IKEA blue bag appearing like a cargo vessel gliding slowly toward the city’s shore. With a clear use of augmented reality, this IKEA home delivery FOOH campaign transforms the everyday cityscape into a distinctive spectacle, highlighting IKEA’s commitment to bringing accessible home solutions to more Filipino households.
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