IKEA Blue Shopping Bag on City's Shore

This IKEA FOOH campaign features an aerial sweep over Cagayan de Oro, introducing the expansion of IKEA’s home delivery service. The video showcases the city skyline, green mountains, and active streets.

The camera then transitions to the coastline, where a massive IKEA blue bag, appearing like a cargo vessel, glides slowly toward the city’s shore. This augmented reality campaign highlights IKEA’s commitment to bringing accessible home solutions to more Filipino households.