IKEA Blue Shopping Bag Beside Metro Viaduct
Solid
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In this IKEA faux ooh ad, a Light Rail Transit train glides across a city viaduct beneath a sky of drifting clouds, subtly setting the mood for this creative home retail showcase. The scene unfolds as the camera pans to reveal a towering blue IKEA shopping bag that rises boldly alongside Metro Manila buildings, reminding viewers that avoiding traffic is now as easy as shopping online. With a captivating use of computer generated imagery, this IKEA online shopping campaign transforms the everyday urban commute into a relatable spectacle, highlighting IKEA’s message of effortless convenience and accessibility through digital shopping.
