IKEA Helicopters Deliver Giant Jerseys to Stadium

This CGI advertisement for IKEA opens with a sweeping view of the Jaber Al Ahmad International Stadium, seen from a moving car under a clear blue sky. Two helicopters appear on the horizon, carrying massive football jerseys. This scene highlights IKEA’s presentation of the Champions Trophy French Super Cup at the stadium.

As the helicopters approach, one giant white jersey with sky-blue highlights, number 8, and the name “Boulanger” is revealed, alongside a dark blue jersey with number 1 and the name “Snipes.” Both jerseys are slowly positioned over the arena, where a towering trophy stands at the pitch's centre. The dark blue jersey clearly displays the Qatar Airways logo, while the white jersey features “CMACGM.”

The shot then pulls back to show both jerseys dramatically suspended beside the trophy above the stadium, creating a grand aerial display. This computer-generated imagery is designed to promote IKEA’s role in presenting the Champions Trophy French Super Cup and enhance the stadium experience.