IKEA Blue Shopping Bag on Mountain Top

This IKEA fake out of home ad begins with a breathtaking aerial shot of Mount Apo in Davao City, showcasing its lush, green peaks partially shrouded in mist. This moment cleverly highlights the brand’s ability to bring convenience and modern design closer to more Filipinos as the camera pans upward to reveal a massive blue IKEA shopping bag perched confidently at the summit, visible through drifting clouds against a clear blue sky—announcing the arrival of IKEA's online store in Davao with truck delivery and Click & Collect options now available. As a perfect blend of insightful storytelling and creative product integration, the CGI effects enhancement is designed for promoting regional accessibility and IKEA’s expanding digital presence.