IKEA Blue Shopping Bag on Mountain Top
IKEA Blue Bag Atop Mount Apo
This CGI advertisement features a massive blue IKEA shopping bag perched on the summit of Mount Apo in Davao City. The video opens with an aerial shot of Mount Apo's lush, green peaks, partially shrouded in mist, before panning upwards to reveal the bag through drifting clouds against a clear blue sky.
The ad announces the arrival of IKEA's online store in Davao, highlighting the availability of truck delivery and Click & Collect options. This creative integration of CGI effects promotes regional accessibility and IKEA’s expanding digital presence, aiming to bring convenience and modern design closer to more Filipinos.
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FOOH Impact ScoreSolid
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