Tefal Massive Vegetables Rolling on Street
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Tefal FOOH campaign, a massive Cook4me Touch Pro multicooker takes center stage as it ruptures open in the heart of a Polish city's downtown, spilling giant vegetables and ingredients into the streets with augmented reality. The ad humorously reimagines a bustling urban environment as a playground of flavor, where bikes weave around rolling carrots and commuters encounter onions the size of small cars, all linked back to a smart kitchen appliance promising convenience and variety. A clear execution that masterfully blends humor and creativity with a memorable twist on modern cooking.
