IWC Home Cars Loaded with Furnitures

This IWC Home fake out of home ad begins with white sofas appearing to glide through the Berlin streets atop compact cars at twilight. This moment cleverly highlights the brand’s promise of delivering comfort in unexpected ways, as a convoy of these oversized couches, safely strapped with yellow bindings, navigates the city toward the brightly lit, curved-glass LIVING BERLIN showroom at Kantstraße 17. As a perfect blend of clear storytelling and surprising product integration, the computer generated imagery enhancement is designed for showcasing the direct-to-consumer luxury furniture experience.