IWC Home Cars Loaded with Furnitures
IWC Home: Furniture on the Move
This fake out-of-home advertisement for IWC Home features white sofas gliding through the streets of Berlin atop compact cars at twilight. The oversized couches, securely fastened with yellow bindings, navigate the city in a convoy.
The destination is the brightly lit, curved-glass LIVING BERLIN showroom, located at Kantstraße 17. This computer-generated imagery (CGI) enhancement aims to showcase the direct-to-consumer luxury furniture experience, highlighting the brand's promise of delivering comfort.
B
FOOH Impact ScoreSolid
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Credits
Brand:
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