Roomlane Sofa Lands in Front of Aria on the Bay

In this Roomlane FOOH ad, a sweeping cityscape frames a stunning high-rise, with the iconic Aria on the Bay taking center stage. The scene unfolds as the camera closes in on the building’s shimmering windows, which ripple in a wave-like motion to reveal the message GET 13-PIECE ECO-FRIENDLY FURNITURE FOR JUST $4,999! The view pulls back to showcase a stylish sofa gracefully emerging from behind the building and floating to the forefront before gently landing as greenery and blooming flowers animate around it. With a distinctive use of CGI effects, this Roomlane furniture and home decor FOOH ad transforms a familiar skyline into a fresh, relatable spectacle, highlighting Roomlane’s coordinated design solution made to simplify and elevate any living space.