Roomlane Sofa Lands in Front of Aria on the Bay
Roomlane Sofa Lands at Aria on the Bay
This Roomlane FOOH advertisement features a sweeping cityscape, with the iconic Aria on the Bay high-rise taking centre stage. The camera closes in on the building’s shimmering windows, which ripple in a wave-like motion to reveal the message 'GET 13-PIECE ECO-FRIENDLY FURNITURE FOR JUST $4,999!'
The view then pulls back to showcase a stylish sofa gracefully emerging from behind the building and floating to the forefront. It gently lands as greenery and blooming flowers animate around it.
Utilising distinctive CGI effects, this Roomlane furniture and home decor FOOH ad transforms a familiar skyline into a fresh, relatable spectacle, highlighting Roomlane’s coordinated design solution.
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FOOH Impact ScoreImpressive
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