FOOH Impact Score:
Improvable
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In this Christy FOOH campaign, the Statue of Liberty is strikingly reimagined with the Christy x Wimbledon Championships Towel 2024 draped over its shoulder, gently moving in the breeze against the backdrop of the New York City skyline. The ad humorously reimagines this iconic monument with a distinctive touch—transforming it using the towel as a sleek, luxurious companion to one of the world’s most recognized symbols of freedom. A creative campaign that masterfully blends humor and creativity with a memorable twist on lifestyle and sporting elegance.