Sister's Aroma — Viral FOOH Campaign (2M+ Organic Views, $0 Paid)
A FOOH Video That Hit 2M Views with Zero Ad Spend
Sister's Aroma briefed a fake out-of-home video that would spread on its own. Photoreal CGI was composited and light-matched into a real urban scene to create an "is this real?" moment built for sharing.
Produced by MAD CGI, a FOOH and CGI studio in London. 2M+ organic views, $0 paid media. Full case study: madcgi.com/projects/sisters-aroma-3
Produced by MAD CGI, a FOOH and CGI studio in London. 2M+ organic views, $0 paid media. Full case study: madcgi.com/projects/sisters-aroma-3
Credits
Brand:
Also from MAD CGI
View all from MAD CGI →
Revolution Beauty Wrap Lash — Big Ben CGI Product Video
Spec WorkSkims — Temple Drape Reveal FOOH Concept, Athens
Spec WorkDyson — Macro AI Product Film Concept
Spec WorkSwatch × Audemars Piguet — Barcelona Launch Queue AI Concept
Spec WorkSpain Wins the World Cup — Giant Shirt FOOH Concept
Spec Workadidas × FIFA World Cup 26 — New York FOOH Concept
Spec WorkHollywood Sign World Cup Takeover — FOOH Concept
Spec WorkOlympic Rings Carved in Ice — FOOH Concept
Spec WorkHublot — Sapphire Watch AI Product Film Concept
Spec WorkSwatch — Alpine Cowbell Watch FOOH Concept
Spec WorkRonaldo Statue — World Cup FOOH Concept, New York
Spec WorkFootball Finals — Stadium Inside a Ball FOOH Concept
Azzaro Perfume Releases Mist
Nivea Deodorant and Bubbles Emerge
Bath & Body Works Bottle Floats Beyond Screen
Axe Bottle Rotates as Banner Rolls
Boots Cosmetics Fill Up the Screen
Eucerin Serums Floats on Screen
Maybelline New York Mascara Wand Twists Out
Maybelline New York
Nivea Robotic Arm Places Bottle Center Screen
NARS Cosmetics Foundations Pop on Screen
Shiseido White Tiger Steps Out
FRESH Rotating Cube Skincare Display
NYX Professional Makeup Duck LIps Pops Out of Screen
NYX Professional Makeup