Swatch × Audemars Piguet — Big Ben Watch FOOH Concept
Spec Work
Big Ben Becomes a Swatch × Audemars Piguet Watch
A FOOH concept that hands London's timekeeping to a watch, at a scale that makes the tower look like a wrist. The case, bezel and dial print read correctly from the street and from the air, while the stonework and traffic stay real.
Spec work by MAD CGI, a CGI and AI video studio in London. The vertical cut passed 1.6M+ views. Full case study: madcgi.com/projects/swatch-audemars-piguet
Spec work by MAD CGI, a CGI and AI video studio in London. The vertical cut passed 1.6M+ views. Full case study: madcgi.com/projects/swatch-audemars-piguet
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